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It looks as if the War of the Worlds is going to be happening soon enough as Google has deployed their mobile phone platform SDK called Android. I would wager to say this is an excellent strategy as far as timing and tactic. First point is that Google timed their SDK release months before Apple’s planned SDK release of March 2008. Thus giving developers time to adapt to Android and possibly provide new applications way before any will be written for the Apple Iphone. The second tactic of just developing an platform and not providing the hardware allows for Google to work with a multitude of mobile device manufacturers. And allows them to quickly enter markets without having to go through any communication regulations.

There is also a video on Youtube showing how the interface looks and operates. I watched the video and had to chuckle at the first guy Sergey Brin as he seemed like he was Android. I know he is a brillant guy and co-founded the mecca of all tech companies but he needs a beer to loosen up.

I am excited about the Android SDK and will try give it a whirl since it has a built in emalutor. On a side note, Google wanted to drive home the fact that there will be no Gphone (Google phone) so squash that idea.